You may have already seen the posts pushing the start of Thrive in ’25 in January, but we wanted to put a little more meat on the bone and explain our campaign to introduce a year of growth and success.
This is a comprehensive, year-long programme designed to support the ambition of brokers and property investors. Naturally, we hope that as we encourage you to bring more deal to us throughout the year, Signature will also thrive and achieve our own self-imposed targets.
This isn’t a one-off event for Q1; it’s a strategic, 12-month initiative to drive growth and strengthen the critical relationships between our clients and our team of experienced Relationship Managers [RMs], with specific activities tailored to each phase of the year.
The vision behind Thrive in ’25
The principle at the heart of Thrive in ’25 is relationships first, supported by a simple strategy that raises awareness of who we are, what we do and why we should be the go-to choice for brokers and their property investor clients.
At its core, this campaign recognises the strength of the relationships we have built and continue to build with our clients. These relationships are the foundation of our business, and the campaign is built to enhance and support you with:
- Exclusive incentives: A range of initiatives throughout the year to provide value to our clients and strengthen partnerships to encourage repeat business.
- Targeted marketing support: Strategic campaigns across LinkedIn, Email, and trade media to raise awareness and engage with you, our key audience.
- Clear Goals: A strong focus on achieving our lending target for 2025, with Q1 as a key launch period designed to help you start the year with a bang.
- Q1 Focus: Lower residential bridging rates that we introduced on 6 January promotes a clear, compelling message in addition to our existing commitment to getting deals done.
Relationship led lending
As with all our deals, our RMs will take the lead, reaching out personally to their existing contacts to introduce this great opportunity and explain the benefits of choosing Signature as a funding partner.
We recognise the expertise of our RMs and also that trusted relationships are the most effective way to deliver this message. You can expect our RMs to focus on how these lower rates can support you and your clients’ goals in Q1, whilst showcasing Signature as a proactive and client-centric lender.
We will also be using LinkedIn to highlight this specific offering and our general proposition as an experienced short-term property finance provider, committed to delivering the certainty of lending your clients require to make informed decisions.
Our posts will generate visibility and increase engagement amongst our professional network to drive business as we also look to Thrive in ‘25. As you might expect, will also be emailing regularly to highlight the benefits of the new rates to help us turn prospects into clients.
Adverts in the appropriate trade media and trusted outlets will help us reach industry professionals and build awareness of both our brand and our offering.
What comes next?
The Q1 focus on lower residential bridging rates is just the start. As the year unfolds, Thrive in ’25 will evolve with new initiatives and incentives designed to support our growth and success. It is a limited time offer however, dependent on the rate of take up, so get involved early.
Each phase of this year-long campaign will align with our overarching goals to not only ensure we attain the targets we have set ourselves, but to build the long-term relationships with our clients that will deliver consistent success in years to come.
We are confident that Thrive in ’25 demonstrates our commitment to helping you achieve your goals through tailored financial solutions. This campaign reinforces the critical role of our RMs in our strategy, empowering them with tools and opportunities to deepen client relationships.
By combining relationship-led efforts with targeted marketing, we’re maximizing our chances of reaching our ambitious lending target for 2025.
Please embrace the Thrive in ’25 campaign and make it a cornerstone of your success this year. Together, we can grow our business, strengthen our client partnerships, and achieve outstanding results for you and your clients.
If you have any questions or need more detail, please contact your Signature Relationship Manager, if you know who that is or feel free to reach out to us in the office on 02922 520308 or email info@signaturepropertyfinance.co.uk
And remember, it’s your time to Thrive in 2025!